In 2007, the Obama campaign advertised to generate a dialog that engaged constituents through social networking, display ads, and email programmes. Now no matter which side you support, digital messaging has become a more and more relevant median; from 2012 it is projected to rise by 575 percent.
Digital marketing has become a day-to-day necessity, regardless of the region. It is important as it helps people learn the business and understand it. If there is no appropriate online branding, then the company remains unknown to its probable customers.