As the election fever is growing up in India, so the political campaigning is gaining momentum. Whatever the results after April, 2019, it is the marketing tools & strategies used by political parties’ professionals who are catching the eyes and minds of general voters. Campaigning for politician and political parties involves rigorous marketing tactics so as to magnetise votes from the citizens and to win the elections. These marketing strategies have been experimented through as well as expanding over time on various fronts. Among the world rapidly transitioning towards a digitally and technologically dominant scenario, social media marketing, SEO, political blogs, awareness, PPC and other digital marketing campaigns are on the rise. In some Indian states politicians’ are still using traditional campaigning way going from door to door distributing freebies, promising a well-being, gesticulating manners and courtesy, and portraying themselves as a personification of transformation and evolution. The explanation these door to door and traditional campaigns have prevailed is the belief that is invested in personal contact. Personal contact is more impactful, and this is further executed by distributing hand-outs, announcing and requesting for votes through blow horns on rickshaws, TV and radio ads, broadcast, campaign posters, vouchers, and so on. Hence, political parties have also been attempting to balance out and strategies their marketing campaigns between conventional and digital, and media and social media. Mainly, there are two significant components that political campaigners aim to collaborate and maintain in sync: the candidate focus and the environmental forces. Above the former, there are further four classifications namely, party concept, product concept, selling concept and the marketing concept. And, the former forms party to technology, structural shifts, broker shifts in influence, political action committees, consultants and pollsters. These 2 factors are blended and spontaneous systematically through the marketing campaign along with the stages of the political campaign. In the marketing campaign, the first step is a market or voter segmentation. The campaigning team has to consider and evaluate the needs and exigencies or the voters. This evaluation should be followed by creating a general profile of the voters and then identifying the segments of the voters. In addition, political campaigning and marketing is same as going around the voters and their replies, on the other hand also the fact that the prospective candidate holds a balanced out essentially prominent significance in the entire general picture. The campaign has first analysed to the strengths and weaknesses of the candidate. On the grounds of these strength and weaknesses, the competition of the candidate is circled out and evaluated and compared. And, lastly, once the campaigning team figures out the target section and relate it to the expertise of the professional, the image of the candidate is established and portrayed to the society in a good light as a result to highlight their involvement, efforts, diligence and credibility.